At FEELGOOD Company, our mission is to develop innovative, effective, and accessible supplements, backed by scientific evidence, thoughtfully designed and responsibly produced to support people in their everyday lives.
About
Our Founder
Sebastien Hebbelinck, born in the Netherlands in 1968, grew up near Amsterdam and later moved to Spain, where he founded and expanded a successful nutrition company across several European markets.
In 2007, he relocated to Denver with his wife Annelies in search of alternatives for the treatment of her illness. After Annelies passed away from cancer in 2008, Sebastien deepened his commitment to advancing science-backed nutrition, making it his mission to promote health through innovative supplements.
By 2013, he co-founded the APAX Group with Michael Frink and launched FeelGood Superfoods®, a brand that quickly grew from a vision of clean, transparent nutrition into a trusted international brand in nutrition and wellness.
Today, Sebastien serves as CEO of FEELGOOD Company™, leading its global expansion. He lives in Castle Rock with his wife Marcy and their children, and embraces a healthy, active lifestyle inspired by cycling and sailing.
Our Company Story
2013
We launched the FeelGood Organic Superfood line with more than 30 organic plant-based products to introduce consumers to the benefits of clean nutrition.
Our Company Story
2020
During the pandemic, we started production at our facilities of wellness shots.
Our Company Story
2023
We introduced advanced absorption technologies in all our capsules, such as Liposome and Phytosome.
Our Company Story
2025
We redesigned our brand identity as FEELGOOD Company™, in line with our philosophy.
Feeling Good
is a Lifestyle
At FeelGood, we don’t just launch products—we create science-driven nutrition that empowers your health and well-being.
With our in-house doctor, we choose the most effective ingredients from trusted suppliers, cutting out middlemen to reinvest in superior quality.
Our promise: clean, transparent, and effective supplements that fit seamlessly into your life and help you thrive.
That’s the #FeelGoodLifestyle.
What’s not inside matters too: No microplastics. Ever™
Doing Good, makes you FEEL GOOD
We’re committed to a cleaner planet and healthier lives—for today and future generations. Microplastics are a growing threat, linked to inflammation, immune issues, and environmental damage. That’s why at FeelGood we use only BioBottles™ and BioCaps™: 100% biodegradable, leaving zero microplastics behind.
Living a FeelGood Lifestyle® means taking care of your health and the planet at the same time.
We collaborate with the following institutions
